The Corn Farmers Coalition, a program from the National Corn Growers Association and several of its state affiliates designed to educate Washington policymakers about corn and the family farmers who grow it, concluded its 2011 effort with an "Innovation is Growing" reception last week at the U.S. Capitol that included the viewing of a new documentary video about corn growers.
"The Corn Farmers Coalition exists to tell the story of the revolution going on in modern farming and the significant role family farmers have had in this success," explains NCGA President Garry Niemeyer. "Corn farmers from across the United States came together through their organizations to found the effort with a simple but clear mission: Tell the story of how American farmers - through innovation, technology and hard work - have become the most productive farmers the world has ever seen."
The positive fact-based messages of the Corn Farmers Coalition are directed at legislators and key staff who participate in the policy dialogue in Washington. The 2011 campaign included "station domination" at Union Station and the Capitol South Metro Station, placing prominent messages in front of many legislative and regulatory staff that use the station in their daily commute.
In addition, it includes a significant online and drive-time radio advertising presence over the summer, and the printing and distribution of the Corn Fact Book by NCGA and its state associations, telling farmer stories while stressing the importance of how they are growing more corn sustainably.
Niemeyer, who farms near Auburn, Ill., pointed out that nine of the largest corn crops in history have been grown the last nine years. Even this year, despite major challenges from drought, flooding and even hurricanes, corn growers have continued this trend."The generations of knowledge represented by the farmers of this nation are a national treasure and that's an American success story the public needs to hear," Niemeyer says. "The Corn Farmers Coalition helps amplify this message and puts a face on family farmers."